Advanced Email Marketing Articles

1. One to Many, Not One to One
   Why do we forward some e-mail messages, and not others? How to make your campaigns more viral.

2. A Big, Big Year for E-Mail
   Lessons were learned, legislation's looming. 2003 will go down as the year of all e-mail, all the time.

3. Autoresponder Renaissance
   Dust off that autoresponder. Paul's got a new use for it.

4. E-Mail List Rental in Tough Times
   A scrupulously thorough, step-by-step guide to e-mail list rental in today's tough climate.

5. Bounce Codes: Can't We All Just Get Along?
   Your e-mail bounces. The ISP sends a bounce code to define the problem. Why don't all ISP codes match?

6. Direct E-mail Marketing : Do's, Don'ts, Tips, Tricks, and Traps
   All right, you have this great product to sell, and you've got yourself a spanking new Web site to sell it. Now, you sit back and wait for the orders to pour in...

7. DoubleClick : Q3 2003 Email Trend Report (PDF)
   Delivery rates for legitimate marketers are up in almost all categories and click rates have increased significantly year-over-year.

8. DoubleClick : 2003 Consumer Email Study (PDF)
   DoubleClick 2003 Consumer Email Study shows consumers highly responsive to permission based email while increasingly sophisticated in usage of email management tools.

9. Email marketing isn't just about email
   Are you certain your website and organization is properly supporting your campaign?

10. Standing out from the inbox crowd
    How to break through inbox clutter and email fatigue.

11. Understanding the difference between email promotions and email newsletters
    Why it's important not to confuse the two.

12. Are you an email marketing miner or manager?
    The importance of using your address list sustainably.

13. Top 7 Preventative Measures to Stop Up to 70% of Your List From Going Bad
    These days building a permission email list feels like two steps forward, one step back. Names are going "bad" faster and faster. Our new investigative report reveals that the problem is due to no-cost email service cut backs you're probably unaware of. This danger affects upwards of 200 million email names. Learn about the companies involved (it's not just Hotmail and Yahoo), plus get seven practical steps you can take today to safeguard your list.

14. Top 10 Checklist: What You Need to Do the Minute After You Switch List Hosts
    According to Forrester, this year more than 50% of email newsletter publishers and marketers will desert their current email list host (aka broadcast service) and switch to another vendor.

15. Let them go - don't make it hard for people to leave your mailing list
    One of the less glorious beliefs still pervading some parts of the Internet marketing world is that it makes sense to make it difficult for people to remove their names from your email address list. Let's use today's article to clear that one up.

16. Are you practicing permission marketing or perdition marketing?
    Understanding different types of permission and what they mean to you as a marketer or business.

17. Budget Rent a Car Gets 5.6% Conversions from Email Promotions
    Do you use email newsletters or sales alerts mailings to market to your prospect and customer lists? Check out this Case Study on Budget Rent a Car to hear how they've improved their results through testing.

18. How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes
    It's the little email postcard that could! Hear what LifeWay Christian Resources learned when they tested a viral campaign to promote a new bible studies course.

19. Hey, It’s Music to MY Ears!
    AIDA. Nope, not Verdi's monumental opera. But just as monumental in its own way. A proven formula that guarantees powerful and effective strategies in marketing, advertising and sales. And it’s just at home in cyberspace as it is in real space. That’s music to anyone’s ears.

20. E-Mail Marketing Reference Guide
    For a brief moment in Internet time, e-mail marketing meant placing an ad in an e-mail newsletter and waiting for the traffic. Not anymore.

21. 7 Step Complete No Spam Marketing Machine
    Let's face it, defining marketing is simple : Find prospects and transform them into purchasers. That is the bottom line of what you want to accomplish. Here's your easy to follow 7 step plan. Or, is it so easy? Read on, there's a surprise ending.

22. Crash Course in Writing for E-Mail Customer Service
    There’s a reason why billions upon billions of dollars are spent each and every day on products and services that help people to look their best. People recognize Marshall McLuhan’s irrefutable truth: "The Medium is the Message". That means that presentation doesn’t simply count -- it’s everything.

Email Marketing Topics:

1. Introduction To Email Marketing
2. Advanced Email Marketing
3. Bulk Email Marketing
4. Email Marketing and SPAM