Bulk Email Marketing
This is the morning I bear down and write my newsletter "Tip of the Week" segment. But I rolled out of bed late this morning and my workload is a little heavier than normal. (Thanks in-part to my spring-induced golf habit which is becoming quite addicting!)
Bulk email. Those two words together can cause quite a stir! Bulk email is a VERY touchy subject! Basically there are two different kinds of bulk email. The first one is unsolicited bulk email. We'll cut right to the chase on this one. The decision is your own, whether you want to try your hand at unsolicited bulk email or not!
A faithful reader and customer wrote me a letter this past week. In it, he described his frustrating situation. As he was not the first to write about this particular dilemma, I felt I should address it.
Late last Friday afternoon I made one last email check before leaving for the weekend. Much to my surprise there were nearly 1000 email messages waiting in my inbox. And little did I know at the time, there would be thousands more over the next few days.
We chose this subject for our first "in-house" article because bulk email marketing can be the one thing that instantly makes or breaks your business. There's alot of misconceptions out there about bulk email marketing and we want all of our clients and visitors to be aware and beware of them.
Email Marketing Topics: |